Helon Lee
UX & Product Design
2010–Present
Portfolio of Impactful Work
AutoZone Pro Redesign
I led the PRO B2B app’s first major redesign in three years, developing a research-driven strategy, building a unified UI library, and launching four features to improve usability and the shopping experience for a growing user base.
My Role
Principal Designer & Researcher
Main Objective
Establish a data-driven B2B design approach to enhance consistency, speed delivery, and drive long-term business growth.
AI.State
Enterprise Data Sharing Agreements Library
(EDSAL 2.0)
EDSAL 2.0 is a redesigned, user-friendly repository that helps Department users track partnerships and shared datasets while supporting transparency and governance.
My Role
Principal Product Designer & Researcher
Main Objective
Make EDSAL 2.0 the go-to tool for exploring partnerships and datasets, streamlining document workflows.
CA DMV - REAL ID Express Lane
This important pilot showcase ID.me's ability to transformed the DMV experience in the nation’s most populous state while fulfilling the REAL ID mandate.
My Role
Lead Product Designer & Researcher
Main Objective
To successfully complete the pilot launch and establish ID.me's influence across the state of California.
ID.me - Unifying Our Digital Presence
The ID.me project aimed to lower operational costs and improve brand communication. By eliminating the need to manage multiple applications, we reaffirmed our commitment to making our products more accessible and user-friendly, ultimately driving greater adoption of our services.
My Role
Lead Product Designer & Researcher
Main Objective
To unify our brand strategy and effectively communicate our value to both prospects and existing users.
ID.me Design System
As ID.me's first UX Designer during its formative phase, the development of a Brand Design System was crucial in driving ID.me's success and supporting its goal to become the leading Digital Identity Provider in the nation.
My Role
Senior Product Designer & Researcher
Main Objective
Establish a toolkit for consistent brand communication and product design.
BULQ
Onboarding Process
As our reseller community grows, the challenge lies in scaling and personalizing the onboarding experience to meet the diverse needs of resellers, ensuring that both new and experienced users can easily navigate the platform, access relevant resources, and integrate into the BULQ ecosystem without friction, while maintaining high levels of engagement and satisfaction.
My Role
Product (UX/UI)
Designer
Main Objective
Create an optimized, engaging onboarding experience for resellers to fully understand the platform’s capabilities, and supports a seamless transition into the BULQ ecosystem.