I connect the dots between people, product, and business.
Principal Product Designer · UX Strategy · AI-Enabled Product Development
AI-Assisted Product Development
Moving from design deliverables to working product decisions
I used Amazon Kiro to move from product intent to interactive prototype in hours instead of days, expanding exploration without outsourcing product judgement.
ROLE
Principal Product Designer & AI Design Lead
FOCUS
AI-assisted product exploration and prototyping
RESULT
Faster iteration, earlier validation, and stronger specifications connecting design, product, and engineering.
CA DMV Real ID
Testing a faster path
to REAL ID
I led a 12-week pilot to identify and validate opportunities to simplify the REAL ID verification experience for applicants and DMV staff.
ROLE
Lead Product Designer & Researcher
FOCUS
Identity verification and service efficiency
RESULT
The pilot reduced average processing time from 36 to 14 minutes, demonstrating the potential for a significantly faster enrollment experience and an estimated $4.34M in annual productivity gains at scale.
ID.me Account Lifecycle
Turning a reoccurring support problem into a trust opportunity
An account lifecycle audit reveal that duplicate accounts were creating lockouts, confusion, and recurring support requests. I reframed the problem around a clearer identity principle: one identity, one login.
One Identity,
One Wallet.
ROLE
UX Design Manager
FOCUS
Account lifecycle, identity clarity, and brand trust
RESULT
A 64% reduction in support requests related to duplicate accounts, reinforcing a more consistent identity experience.
ID.me Unified App
Reframing a fragmented identity experience
Research uncovered confusion around ID.me Authenticator and Wallet, informing a clearer direction for a more unified mobile identity wallet experience.
ROLE
Lead Product Designer & Researcher
FOCUS
Authentication, wallet discovery, and mobile product strategy
RESULT
User insights exposed gaps in product understanding and helped establish a clearer direction for the mobile experience
ID.me Design System
Building consistency across a growing identity ecosystem
I connected brand foundations and product patterns into a more scalable design system to help teams deliver consistent experience across ID.me products.
ROLE
Lead Product Designer
FOCUS
Design systems, reusable components, and brand consistency
RESULT
A shared foundation for more consistent design and more efficient product development across teams
AutoZone Pro
Redesigning a core B2B platform to improve operational efficiency
I led the redesign of AutoZone PRO, rethinking key experiences to help a growing user base to manage customer parts lookup, ordering, and other essential workflows more effectively. ​
ROLE
Lead Designer & Researcher
FOCUS
End-to-end product redesign, B2B workflows, and operational efficiency
RESULT
64% fewer incorrect-item returns and 70% higher battery-core recovery, improving outcomes for customers and the business
BULQ
Connecting buyer intent to marketplace growth
I redesigned onboarding to better understand buyer intent and connect customers with relevant inventory in a liquidation marketplace.
ROLE
Lead Product Designer
& Researcher
FOCUS
The business recorded more than 5,000 downloads and $300K in sales within six months
RESULT
The business recorded more than 5,000 downloads and $300K in additional sales within six months.
EDSAL 2.0
Making complex government services easier to navigate
I lead a redesign into a user-friendly repository that helps Department users track partnerships and shared datasets while supporting transparency and governance.​
ROLE
Lead Product Designer
FOCUS
Service design, workflow clarity, and usability
RESULT
Clearer user journeys and more structured interaction patterns for a complex government service.