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I design for the problem behind the problem.

I’m a product designer and design leader who works across behavioral research, product strategy, interaction design, and technology.
 
I’m most effective when the problem is complex, the constraints are real, and teams need to connect what users need with what the business can deliver. I work closely with product and engineering to challenge assumptions, explore alternatives, and turn ambiguous problems into experiences that are useful, scalable, and measurable.
 
More recently, I’ve been exploring how AI can change the way products are conceived and built. I use rapid prototyping to expand what teams can explore, while keeping human judgment, accessibility, and product quality at the center of the process.
Workspace

Area of Focus

01.

Product strategy and behavioral insight

Identifying unmet needs, validating assumptions, and defining the right problems to solve.

03.

Rapid experimentation and AI-enabled design

Moving from ideas to prototypes quickly, evaluating tradeoffs, and validating what is worth building.

02.

Systems thinking and cross-functional leadership

Connecting product, engineering, brand, and business through coherent experiences and scalable design systems.

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My expertise has been leveraged by prominent companies such as IDEMIA, AutoZone, ID.me, Optoro, and others.

ID.me

U.S. Department of State

VW Group of America

Walmart

Binkey

CA DMV

AAFMAA

United States Marines

AutoZone

IDEMIA

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OPTORO

Spokeo

U.S. Department of Justice

MGM Group

Let's Connect

I'm passionate about crafting exceptional user experiences. If you'd like to learn more about my work or discuss potential collaborations, feel free to reach out.
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© 2026 by Helon Lee.

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